International speakers are set to appear at a major conference in Bournemouth to forge closer business links with China.
The inaugural ‘China: Embracing Innovation’ event is being held on August 29 to develop stronger relationships and explore new opportunities opening up in China.
Business leaders, civic figures and international experts from the Dorset, the UK and China will be speaking and giving sound practical advice about doing business in China.
Bournemouth Borough Council is sponsoring the flagship conference to allow delegates and businesses to attend free of charge.
They are being urged to sign up as soon as possible for the event, the first of its kind in the county, which is being held at the Hilton in Bournemouth.
It comes as the Department for International Trade encourages business to take advantage of China’s Belt and Road Initiative (BRI) to open up 21st century ‘Silk Routes’ to the country.
Bill Cotton, who is Bournemouth Borough Council executive director for environment and economy, said: “China is an international powerhouse with a growing economy which includes trade with the UK worth £67billion per year and rising.
“With the Belt and Road Initiative, UK companies have an exceptional opportunity to build significant relationships, launch trade missions and access new markets.
“China: Embracing Innovation includes formidable speakers and business leaders of international note from China and Bournemouth outlining their visions and sharing their insights.
“Delegates will be able to find out more about doing business, markets, supply chains, entry strategies, cultural differences and local rules at a time when China becomes increasingly open for trade.
“As the first conference of its kind, China: Embracing Innovation places Bournemouth and Dorset on the map and gives us the chance to lead the way nationwide in building trade with Chinese counterparts.”
The itinerary focuses on identifying new markets, the actual process of trading, the importance of culture, protecting intellectual property, logistics, supply chains, entrepreneurialism and innovation as well as panel discussions about key issues and opportunities.
Keynote speakers at the event will include Bournemouth West MP Conor Burns and former United Nations Assistant Secretary-General Dr Haoliang Xu and Lydia Xinyun Jiang, who is President of the Chinese Qipao Society and a former China Entrepreneurs Outstanding Woman of the Year winner.
Others experts will include Prof Richard Li-Hau, who is the founder of China’s Embracing Innovation theory and President of the China Association for Management of Technology (CAMOT), Prof Gao Xudong of Tsinghua University and Prof Kong who is an international relations expert with the Chinese government.
The line-up also includes Henley Business School Vice-Dean Dr Yinshan Tang, managing director of global creative agency Crowd Jamie Sergeant and Jamie Shaw, who is the China market business advisor for the South West.
According to the Department for International Trade, there was a 13.8 per cent increase in total trade between the UK and China in 2017 – up to £67billion.
The Belt and Road Initiative is President Xi’s flagship foreign policy to develop economic corridors overland to Europe and maritime trade routes to the Middle East, South East Asia and North Africa.
Other sponsors of the conference include Dorset Chamber of Commerce and Industry, PKF Francis Clark, Digital Storm and Amot.