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Marketing Plan

Your marketing plan is used as a basis for executing your marketing strategy. It should describe how you will put your marketing strategy into practice.

It should set out clear objectives and list the actions you will take to achieve them. It ensures that your plan becomes reality by describing each action you will take.

It will describe the customers you have chosen to target, how you will reach them, how you will keep them happy once they have bought from you and how you will continue reviewing your operations to ensure you stay ahead of the competition.

The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

It should include:

  1. An analysis of the marketplace
  2. A pricing strategy

Many find the 4 or 7 ‘P’s a useful reminder of the issues to consider.

Once this is complete you can begin to forecast your sales.